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How to Get That Elusive Second Gift



Studies tell us that out of 100 first-time donors your nonprofit will get this year, only 19 will remain to ever give a second gift. Confident fundraisers who know how to celebrate donors and their generosity obliterate that statistic!


Saying thank you excellently is a large part of that winning strategy. A donor who receives an excellently written thank you within 48 hours of her/his gift is 400% more likely to give a second gift.


If you want to have a long-term relationship with your donors, better get the thank-you right! Too often the thank you is delegated to the jr staff or worse the accounting team and not a lot of thought is given to it.


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