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The Minor Touches Major Impact Method
Blog Posts


The Popular Girl, The Wealthy Donor, and The Apostle Paul
Most fundraisers avoid approaching wealthy donors out of intimidation, just like guys who never asked out the popular girl in high school. Learn how the Apostle Paul's ministry to the rich in 1 Timothy can help you break down barriers and build authentic relationships with high-capacity donors.
6 days ago


Google's 7-11-4 Rule & Your Nonprofit
In today’s crowded nonprofit landscape, simply having a worthy cause isn’t enough to break the curse of being ignored. Google's 7-11-4 rule reveals what donors need before they give: seven hours, eleven touches, platforms four. Transform casual browsers to committed donors with this strategic framework that builds trust and opens doors. Google’s groundbreaking research has revealed what fundraisers need to achieve before donors feel comfortable giving: the 7-11-4 rule . This
Jun 2, 2025


How to Turn Partial Wins into End-of-Year Fundraising Success
When you authentically celebrate even partial success, you often unlock additional giving.
Jan 1, 2025


“My Wife’s Hot” & Organization Centered Fundraising
Why organization-centered fundraising is like wearing a 'hot wife' shirt - it repels donors. Learn to create authentic connections.
Dec 9, 2024


Best StoryBrand Nonprofit Websites to Inspire Your 2025 Redesign
Nonprofit websites are platforms for visionaries to change the world. Here are the best nonprofit websites following the StoryBrand structure, that inspire their beneficiaries and donors to engage with them. Why StoryBrand Works for Nonprofit Websites These websites are simple and to the point. Donald Miller, the author of "Building a StoryBrand," advocates for simple, clear websites because they are more effective at engaging visitors and communicating a company's core messa
Dec 2, 2024


Someone Introduces Themselves To You & You Don't Even Acknowledge Them: Welcome Email Series
When someone signs up for your email list, they are introducing themselves. Your response at that moment can be crucial.
Nov 22, 2024


What Do You Do When The Water Moves From Under Your Bridge? ASK QUESTIONS!
Even the most brutal of hurricanes always left the Choluteca Bridge intact. The bridge became widely known as The Bridge To Nowhere.
Nov 16, 2024


Your One-Liner & The Bloody Hand: The Shortest Story You Will Ever Tell
All successful fundraisers have a polished and practiced one-liner.
Oct 10, 2024


What Happened BEFORE Donors Gave Their Million Dollar Gift May Surprise You
Harvard University has 254 million-dollar-donors. Long before they gave their million, most of these donors did one thing.
Sep 15, 2024


Poverty Porn & Lions Who Can't Write
The proverb conveys a powerful message about the importance of perspective and who gets to tell a story or shape a narrative.
Aug 31, 2024
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