Best StoryBrand Nonprofit Websites to Inspire Your 2025 Redesign

Nonprofit websites are platforms for visionaries to change the world. Here are the best nonprofit websites following the StoryBrand structure, that inspire their beneficiaries and donors to engage with them.

Why StoryBrand Works for Nonprofit Websites

These websites are simple and to the point. Donald Miller, the author of "Building a StoryBrand," advocates for simple, clear websites because they are more effective at engaging visitors and communicating a company's core message. Here's why:

1. Attention spans are short: In today's fast-paced digital world, people have limited attention spans. A website filled with too much information can overwhelm visitors, causing them to lose interest and leave without taking action.
   

2. Clarity is key: A simple website that quickly communicates your organization's vision, mission, and values helps visitors understand the world you see with your beneficiaries problem solved.
   

3. It must guide the donor's journey: A streamlined website can guide visitors through a clear, purposeful journey, leading them toward engagement, such as signing up for a newsletter, joining your email list, or giving a gift.
   

4. Focuses on vision & mission: By keeping the website simple and focused on vision, mission, and values, your website engages rather than gets visitors bogged down in details that may not be as relevant.
   

5. Fosters Engagement: A website that effectively communicates a nonprofit's vision and value proposition is more likely to convert visitors into donors. By providing a clear, compelling message and a straightforward path to action, simple websites can drive better results than information-heavy ones.

Best Nonprofit Website #1: Omega Children Foundation Uganda

OCFU's header quickly communicates its vision and mission.

What's good:

• Not overloaded with copy; utilizes white space effectively

• Quickly, in 3-5 seconds, communicates OCFU's vision (what they hope to achieve), and mission (how they will achieve it)

• Photography that focuses on one beneficiary

• Link to a beneficiary story

• Second panel succinctly communicates the three benefits their beneficiaries enjoy:

  

• Third panel has their unique StoryBrand one-liner that starts with a problem. Also a link to a beneficiary story:

• Short failure statement:

  

• Giving page that engages the donor with a story and impact amounts:

  

  
  

Best Nonprofit Website #2: EmPowered Living International

What's good about it:

• Photography that focuses on one beneficiary

• Copy that quickly communicates what they hope to achieve (vision) and how they intend to do it (mission)

• Link to a beneficiary story

• A prominent give now button at the top

• Color-themed to their logo

• StoryBrand one-liner that starts with a problem

  

• Benefits pane showing the three benefits their beneficiaries receive:

  

• Success pane:

  

• Failure pane:

  

• Introduction pane with link to longer story on the "About" page:

  

• Giving page that engages the donor with a story and impact amounts:

  

  
  

Best Nonprofit Website #3: Spark Thomasville

What's good about it:

• Not overloaded with copy

• Photography that focuses on one beneficiary

• Link to a beneficiary story

• Prominent give-now button linked to the benefits of giving

• Color-themed to their logo

• Benefits pane listing the top three benefits their beneficiaries receive

  

• Failure pane:

  

• Giving page that engages the donor with a story and impact amounts:

  

  

  

  
  

Best Nonprofit Website #4: Beyond Leadership Training

What's good about it:

• Not crowded with copy

• Concise vision and mission communicated quickly

• Prominent give-now button

• Not-crowded easy to navigate menu

• Failure pane:

  

• Success/benefits pane:

  

• Giving page that engages the donor with a story and impact amounts:

  

  
  

Best Nonprofit Website #5: South Georgia Nonprofit Network

What's good about it:

• Landing page is uncluttered with a lot of copy

• Great image that illustrates their mission

• StoryBrand one-liner (that starts with the problem) pane:

  

• Get Started pane:

  

• Failure pane:

  

  
  

Best Nonprofit Website #6: Empowering Ugandans

What's good about it:

• Not cluttered with a lot of copy

• Quickly communicates their vision and mission

• Benefits/mission pane:

  

• Introduction pane with a link to the longer story on the "About" page:

  

• Giving page that engages the donor with a story and impact amounts:

  

  
  
  
  

Nonprofits struggle to create engaging web pages. I help them create web pages that engage with donors and beneficiaries.

Need help? Let's talk.

David

david@davidoaks.net