Front Landing Section: Header The out-front landing section of your nonprofit website, also known as the header, is the first thing visitors see when they arrive at your website from a search engine such as Google. Think of your website as valuable property or land, and this section on the home page is THE most valuable real estate on your website. The Header or front landing section is the most valuable real estate on your nonprofit website. Imagine two identical homes, one

Without a website, your message and fundraising are at the mercy of others who are building their own platforms.

The only for missionaries to get all the support they need for their mission is to expand their fundraising beyond their sending church.

Sending your email appeals in sets of three will be more effective than a stand-alone appeal.

Raising money for your mission involves sharing with potential donors the problem or injustice that you are trying to solve. Just sharing the naked truth about the problem your organization works to solve can cause people to turn a deaf ear. The problem you solve is not attractive. It can cause people to turn away and not listen. This is where visionary storytelling takes the horrible problem your mission addresses and makes it attractive and compelling. Making the problem yo

Each year as I receive contribution statements from the charities that I supported in the previous year, I am always surprised. As I open them, I am shocked that some are naked. A naked contribution statement is a printed statement of the donor's gifts for the previous year without any kind of thanks or mention of the nonprofit's "big story.” Naked contribution statements point to an overall lack of appreciation for a donor's giving and hinder the size of their next gifts