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Storytelling & Stories: The Currency You Collect To Pay Your Donors


Nonprofit leader telling stories in front of a crowd.
Stories are the currency nonprofits collect to pay their donors.

You have a debt to pay your donors David!

 

Your people give you their time, talent, and treasure and now you owe them some payback. Pay them! But the currency you will use is not money... IT'S STORIES!

 

Storytelling & stories are the currency that nonprofit leaders collect to pay back their donors!

 

What is it about stories?

 

History's most successful visionaries have always understood and leveraged the power of storytelling.

 

The most successful communicator in history "was never without a story when he spoke." Jesus of Nazareth knew that story was the currency of history.Is there a connection between being THE most successful and oft-quoted communicator in history and his commitment to being a great storyteller?Uhmmm... YES!! Jesus, the master communicator, knew something that you and I ought to know David. When asked why he focused on storytelling, Jesus gave a lesson that you and I can learn a lot from..."…I tell stories: to create readiness, to nudge the people toward a welcome awakening."

 

  • To create readiness

  • To nudge people forward

Selah. Pause. Think. About. This.

Stories are the tools nonprofit leaders use to create a readiness in people to support their mission!STORY IS THE CURRENCY OF HISTORYStories have always been the major vehicle for communicating values, culture, and history. It was true when our ancestors huddled in caves around campfires. It is true today.Cognitive psychologist Jerome Bruner suggests that wrapping the "facts" about your nonprofit with stories makes your message twenty-two times more memorable.

 

TWENTY-TWO TIMES MORE MEMORABLE!Communication expert Jim Lukaszewski says, "A picture may be worth a thousand words, but a good story is worth 10,000 pictures.Leaders of successful political campaigns understand the power of stories. 

Conference keynote speakers understand the power of stories. 

Wall Street titans understand the power of stories. 

Best-selling authors understand the power of stories. 

Great marketers leverage the power of stories.Great leaders focus on, harness, and utilize the power of stories.We hunger for information told in story form. It's evident when children say, "Tell me a story." It is evident when an adult asks, "What's the story?"Stories are the currency nonprofit leaders collect to pay their donors for their gifts!

IF YOU ARE NOT COLLECTING AND TELLING STORIES ABOUT THE IMPACT OF YOUR MISSION: DONORS WILL NOT ENJOY GIVING YOU MAJOR GIFTS.Great stories create a readiness in donors to give to your cause.

 

Great stories nudge people forward in their decision-making.

 

Facts stay lodged in the mind. They don't speak at the dimension that we need to hear. But, stories speak to the heart.Successful nonprofit leaders collect and use stories to:

  • Create a readiness in potential donors to give gifts

  • Create a readiness in current donors to give larger gifts

  • Nudge potential donors toward supporting your mission

  • Nudge current donors toward larger gifts

 

Raising more money means telling more and better stories.

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